Search Engine Optimisation (SEO)

Just because you build it, doesn't mean they will visit

Search Engine Optimisation (SEO) is considered to be one of the most cost effective promotional tools in marketing for generating a higher volume of targeted sales. At Internet Concepts , we use the latest ethical Website Optimisation techniques with an aim to drive valuable targeted traffic via the natural search results of Google, Yahoo! and Bing (MSN).

Modern search engines are extremely complicated automated computer systems, hundreds of factors are considered when deciding how to rank a website for a particular search phrase. These factors can be divided up into the following categories:

  • On-Page – this is everything on your website itself, including: text, images, page titles, page headings, page names, meta-tags and internal links.
  • Off-Page – this is everything that is not on your website, including: text in the links to your website, links to your website and the age of the website. Search Engine Optimisation is often considered a black art - but there are some straightforward SEO techniques that can make a difference.
  • Keyword research – the keywords your customers will use to find your products may be different from the words you use to describe your products. Our aim is to achieve high rankings by adding phrases that will result in large numbers of visitors who are likely to convert into sales or leads.
  • Website optimisation – after extensive keyword research, we will then make your website relevant to those particular words from the point of view of the search engine.
  • Link building – offer articles and informative writing to online publishers, forums and blogs. Links usuallly remain active in these archives for years, maintaining your website's optimisation for searches and boosting it's link popularity.
  • Multiple Domains – if you have multiple domains, Search Engine Optimisation can result in the listing of only one page per domain for any given search. A good website optimisation tip is that you can get more directory listings by having more domains which improves your overall website optimisation.
  • Site Map - large sites need a site map to maximise Website Optimisation, linked to and from every page on the site. A site map is an excellent Search Engine Optimisation tool. It enables search engine robots to locate every page in just two clicks. The navigation bar can also act as a site map proving a useful optimization technique on small sites.

If you would like to know find out how Internet Concepts Search Engine Optimisation can assist and grow your business, please contact us by either phone on 0800 279 5462 or Click here to send an enquiry.

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